by [email protected] | Sep 4, 2025 | Case Study, Digital Marketing, Lead Generation, PPC, SEO
The Unique Challenges of Pharma Marketing Digital marketing in pharma isn’t like fashion, CPG, or automotive. Every click, keyword, and headline is subject to FDA and FTC review. Ads must balance medical accuracy, risk disclosures, and brand tone while serving two...
by Marylynne Tosyali | Oct 11, 2023 | Case Study, Lead Generation
Lead volume: +2600% Cost Per Lead: -43% Clicks: +1300% Hello there! I’m thrilled to share my insights on B2B lead generation in the world of digital media. As someone who’s spent years helping businesses like Grainger and Office Depot boost their...
by [email protected] | Feb 15, 2023 | Case Study, Lead Generation, PPC
We started working with a brand that provides software for ecom sites. They launched a PPC program internally in October 2021. They optimized the keywords and ad copy, but no matter what, they simply could not generate leads. The marketing director was frustrated and...
by [email protected] | Feb 11, 2021 | Digital Marketing, Lead Generation
As a business-to-business (B2B) brand, you want to maximize your reach and increase your ROI with effective social media advertising. Social media advertising is a powerful tool for B2B companies as it gives them the opportunity to engage with their target audience...
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