by [email protected] | Jan 17, 2026 | Case Study, Digital Marketing, PPC
A Case Study on Using AI in PPC in 2026 Many eCommerce brands are looking for ways to use AI to improve PPC performance. Well, the good news is we have done it with mutiple clients and this post is sharing the information on how we did it. There are a few issues...
by [email protected] | Sep 4, 2025 | Case Study, Digital Marketing, Lead Generation, PPC, SEO
The Unique Challenges of Pharma Marketing Digital marketing in pharma isn’t like fashion, CPG, or automotive. Every click, keyword, and headline is subject to FDA and FTC review. Ads must balance medical accuracy, risk disclosures, and brand tone while serving two...
by [email protected] | Feb 15, 2023 | Case Study, Lead Generation, PPC
We started working with a brand that provides software for ecom sites. They launched a PPC program internally in October 2021. They optimized the keywords and ad copy, but no matter what, they simply could not generate leads. The marketing director was frustrated and...
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