by [email protected] | Jan 17, 2026 | Case Study, Digital Marketing, PPC
A Case Study on Reallocating Budget from Brand to Non-Brand Search Many eCommerce brands assume rising CPCs and competition are the main reasons their PPC programs stop scaling. In reality, the biggest issue we often see is poor campaign structure and inefficient...
by [email protected] | Nov 4, 2025 | Case Study, Digital Marketing, Lead Generation, PPC, SEO
The Tactical Space: A Marketer’s Minefield Running digital marketing in the tactical and 2A industry is unlike any other category. Every ad platform—Google, Meta, YouTube, even email providers—imposes strict restrictions on creative, keywords, and even imagery. Ads...
by [email protected] | Oct 10, 2025 | Case Study, Digital Marketing, Lead Generation, PPC, SEO
Digital Marketing in the Cannabis Industry: What Works, What Doesn’t At 9 Digital Media, we’ve spent years navigating the complex — and constantly shifting — landscape of cannabis marketing. After writing over 500 blogs for Verilife and LivWell, and continuing to...
by [email protected] | Sep 4, 2025 | Case Study, Digital Marketing, Lead Generation, PPC, SEO
The Unique Challenges of Pharma Marketing Digital marketing in pharma isn’t like fashion, CPG, or automotive. Every click, keyword, and headline is subject to FDA and FTC review. Ads must balance medical accuracy, risk disclosures, and brand tone while serving two...
by [email protected] | Jul 1, 2025 | Case Study, Digital Marketing, PPC
Digital Marketing for Clothing and Apparel Fashion consumers are often driven by seasonality, trends, and visual appeal, which means that a generic paid search approach won’t work. In the highly competitive world of clothing and apparel, getting your brand in front of...
by [email protected] | Feb 15, 2023 | Case Study, Lead Generation, PPC
We started working with a brand that provides software for ecom sites. They launched a PPC program internally in October 2021. They optimized the keywords and ad copy, but no matter what, they simply could not generate leads. The marketing director was frustrated and...
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